You are now leaving this site and you'll be redirected to the Interbrand Global website.

Customers, now.

We know that what’s now for customers is what’s next for brands. We’re tapping into customers’ lives, in real-time, to understand what’s shifting, and give you confidence in the moves to make next. To find out more about our real-time connection to 500,000 customers across the globe, contact us.

06.01.20: Customer, Now. Episode 06: The Widening Empathy Gap

People are experiencing the same thing very differently

05.21.20: Customer, Now. Episode 05: Guilt in Everything

hg0088现金注册Truth is, guilt isn’t entirely successful at keeping us in check

05.14.20: Customer, Now. Episode 04: We Before Me

Tapping into customers’ imagination, creativity and perspective

04.16.20: Customer, Now. Episode 03: Survival of the Simplest

hg0088现金注册Winning brands focusing on what’s essential, now

04.07.20: Customer, Now. Episode 02: The Opposite is Also True

Discover why consumers binary thinking is making heroes and villains out of brands

07.13.20: InterbrandHealth - Learnings from COVID-19

As lockdowns have started to ease around the world, we asked physicians about the opportunities and challenges they see around returning to regular practice.


05.19.20: Sports and the Shifting Playing Field

With the traditional sports experience interrupted for the foreseeable future, how are brands responding?




04.17.20: Every Company is a Health Company Now

A brand’s impact on population health transcends the physical dimensions within which its business lives. Whether a B2B property management company, a media company, or even an online ticket distributor, all brands have a role to play and must be conscious, proactive, and transparent about their public health footprint

04.15.20: Relationships Matter

Subscription Impact Report: COVID-19 Edition

Our partners at Zuora share findings from their latest report

03.25.20: Customer, Now. Episode 01: Grocery: The 4th Emergency Service

Brands on the front line

03.20.20: Going Steady

hg0088现金注册The power of recurring revenue to weather a storm

03.18.20: Meet the Preppers

hg0088现金注册When a niche survivalist behavior goes mainstream

03.09.20: The Proximity Problem

The unexpected human consequences of total data transparency

New intelligence on shifting behavior